Association of Fitness Industry
Retailers and Manufacturers
Afirm Means Business. Your Business.
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NewsSears Becomes 1st Major Retailer to Join AFIRMAFIRM announced today that retailing giant Sears has become the first retailer to join the association. Sears is the nation’s largest retailer of fitness equipment, and the exclusive retailer of NordicTrack equipment in the US. Sears membership signifies AFIRM’s commitment to be relevant to industry retailers. More AFIRM Announces Research Package BenefitUp to 8 Free Reports Annually for MembersAFIRM today officially announced its research package benefit for member companies – a package that will deliver up to eight cutting edge reports annually. AFIRM members now have FREE access to research from both AFIRM and SGMA, providing timely and accurate data to enhance member’s ability to make sound marketing and strategic planning decisions. The research benefit package includes access to:
AFIRM Announces Major Trade Show Logistics BenefitFree Service For All Industry ShowsIncludes Shipping Discounts up to 47%“A Fitness Industry ‘Game Changer’”AFIRM officially announced a trade show logistics benefit exclusively for member companies – a program that will deliver cost savings, protection, and peace of mind for exhibitors at all North American fitness industry trade shows. This unique program will, upon the request of the AFIRM member, assign a trade show logistics expert from McCollister’s Transportation to the AFIRM member company for the purpose of assisting the company to navigate the labyrinth of process, rules, logistics, unions, and fees relating to any US fitness-related trade show at which the company exhibits. More AFIRM Public Policy Conference CallGenerates High Level InterestAFIRM’s first-ever topical conference call was held March 29 covering a wide range of public policy issues in the wake of President Obama’s new healthcare plan. Specifically, National Health Through Fitness Day, the Carol M. White Physical Education Program (PEP), the Personal Health Incentive Today (PHIT) Act, and issues surrounding the Consumer Product Safety Council (CPSC) were discussed. Presenters were Tom Cove, SGMA President and CEO and Bill Sells, SGMA Vice President of Government Relations, both with over 20 years experience lobbying for pro fitness legislation on Capitol Hill. More AFIRM Launches at IHRSA ShowNew Association Embraced by ManufacturersAFIRM had a major presence in San Diego last month in conjuction with the 2010 IHRSA International Convention & Trade Show. Hosting its Launch Reception and meeting with scores of companies throughout the week, AFIRM had substantive discussions about improving the business environment in the fitness industry. AFIRM Unveils “AFIRM Means Business!” TaglineIndustry Growth Central to New Association’s MissionAFIRM has announced its corporate tagline, AFIRM Means Business! The moniker will appear on AFIRM’s website and all AFIRM communications into the fitness industry. More Augie Nieto Endorses AFIRM!Industry Icon Encourages Manufacturers to Join AFIRMLegendary fitness industry pioneer, Augie Nieto, has publically endorsed AFIRM in an Open Letter to the Fitness Industry, released today. Nieto is co-founder and former CEO of Life Fitness, chairman of Octane Fitness, and Chief Inspiration Officer of MDA's Augie's Quest. To read Augie's Letter. AFIRM, First Financial Announce AllianceAFIRM Members To Receive $500 Reusable VoucherAFIRM and First Financial Leasing and Finance, Inc., the fitness industry's leading financing company, announced today an alliance that could easily be worth more than the cost of membership for most AFIRM members. [more] AFIRM, Club Solutions Announce Business AllianceAFIRM Members To Receive Special Preferred Pricing DiscountsAFIRM and Club Solutions, one of the fitness industry's leading publications and websites, have announced an alliance recognizing the common objectives of both organizations. The essence of the program is that AFIRM Members will receive a 20 percent preferred...[more]
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