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AFIRM Means Business

There is no debate. For more than 40 years manufacturers have fueled the fitness industry!

You have built the machines that enhance the healthful experience of exercise - driving future sales. You enable scores of millions throughout the world to live healthier and happier lives by making physical activity more enjoyable, effective, and safe.

Your products make facilities viable, associations solvent, trade shows and publications profitable.

There is also no debate that the current recession has taken its toll on manufacturers, that as an industry, have lost one-third of its business over the last three years. Sales are down while marketing costs rise.

New products are the lifeline of the fitness industry. For a steady stream of innovation, companies need to invest in Research and Development, the funding for which comes from profits. Few profits this year, last year, or anticipated next year, means less R&D, fewer new products and an unhealthier industry.

Healthcare reform and other legislative activity will impact fitness manufacturers to a much greater degree than ever before. The need for accurate research data, both market and consumer, continues unabated.

In the face of these incredible challenges the viability of manufacturing itself is challenged.

Yet no organization represents fitness manufacturers. You have no ability to create or present unified solutions to industry problems. You have no “say” in industry decisions or initiatives. You have no “clout.” You have no representation.

You have been voiceless – until now.

AFIRM will deliver relevant benefits, products, and services to help you regain profitability. AFIRM will provide strong representation, dependable data, recognition of your contributions, your “seat at the table,” share best practices, and unify the manufacturing side of the industry.

Your time for empowerment is now. AFIRM is the vehicle.

AFIRM Means Business. Your Business.