“We have seen value already in that we got an SGMA report or two at members rates thanks to our AFIRM membership. I think mostly we are planning to use the membership for networking and introductions to new markets/communities. Any additional benefits will be a bonus.”
Paul Lockington, Sales Manager
Personal Monitoring Division
Dynastream Innovations Inc.
Six Compelling Reasons to Join AFIRM
1 - AFIRM is YOUR Association.
For the first time, a non-profit, membership-based organization has been created to develop relevant, compelling products and services to help the bottom line of fitness equipment manufacturers and retailers. Your bottom line in your industry.
2 - AFIRM will be governed by people you know.
CEO’s and other C-level executives from the fitness industry will make up AFIRM’s Board of Directors. Your peers. Even you. Decisions being made for the good of fitness industry manufacturers and retailers by fitness industry manufacturers and retailers.
3 - AFIRM gives you a Voice.
You are now assured of a “seat at the table” to control costs, impact federal and state legislation, help create solutions to the obesity crisis, and even create a new business paradigm. All with a unified industry voice, finally!
4 - AFIRM saves you money.
In fact, AFIRM can guarantee that if you access its benefits and services, you will save at least twice your membership fee, probably much more.
5 - AFIRM works for you.
AFIRM is examining the industry’s chain of commerce and where we find weak links we develop programs to strengthen them. Where we find gaps, we develop programs to bridge them. We seek and will contribute to greater efficiency and cost-effectiveness from A to Z.
6 - AFIRM has added strength and credibility.
Through support of the Sporting Goods Manufacturers Association (SGMA) and many other industry organizations we are acting in concert with those who share our mission and vision -- the mission and vision of our industry's manufacturers and retailers!
AFIRM Means Business! Your Business.
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