AFIRM: The Association of Fitness Industry Retailers and Manufacturers
Association of Fitness Industry
Retailers and Manufacturers
Afirm Means Business. Your Business.

Home » Membership » Your Voice in Washington

“With health becoming a recognized critical issue in our society I believe we are definitely entering the Wellness Economy and the manufacturers need representation today more than ever. We expect AFIRM to work closely with ALL Industry Associations and Congress to make Wellness accessible for everyone, for all ages and in all places.”

Claudio Bellini, CEO

Technogym USA

AFIRM Your Voice in Washington!

Impact Pro-Fitness Legislation – We CAN make a difference!

PHIT (Personal Health Investment Today) Act Passage

  • Usage of HSA and FSA accounts under Section 125 of the IRS tax code
  • Will immediately impact your bottom line
  • Will inject $$ Millions into the fitness industry

Carol M. White Physical Education Program (PEP Act)

  • Annually increases funding for physical education in schools
  • Currently delivering $78 Million in yearly Federal funding
  • $550 Million+ over the past 10 years – and climbing

Health Care Reform
AFIRM needs your support to ensure prevention of disease through promotion of physical activity is recognized as a national strategy to combat the obesity epidemic. Health care reform is doomed without a strong prevention platform. Join us as we take our seat at the table!

Duty relief and tariff protection
More and more product is coming in from overseas, and going overseas from the US. AFIRM and its SGMA alliance will be there to protect your company from harmful legislation. Nobody else will stand up for you.

Continued support for “Exercise is Medicine” initiatives

Membership in the National Coalition for the Promotion of Physical Activity (NCPPA);

Appropriate application of ADA requirements.


AFIRM Means Business. Your Business.