AFIRM: The Association of Fitness Industry Retailers and Manufacturers
Association of Fitness Industry
Retailers and Manufacturers
Afirm Means Business. Your Business.

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5/1/11 Leading Club Groups Highlight AFIRM Seminars in DC
3/15/11 AFIRM Brings Showcase Tour to Washington D.C. Area
11/3/2010 AFIRM Showcase Tour Adds Speakers, Exhibitors
10/26/10 AFIRM Showcase Tour Announces  'Best of Industry' Speaker Lineup in Atlanta
10/20/10 AFIRM Showcase Tour Gains Momentum
8/13/10 ‘2010 Tracking the Fitness Movement’ Research Study Now Available; FREE to AFIRM Members!
7/26/10 Sears Becomes 1st Major Retailer to Join AFIRM
6/7/10 AFIRM Endorses IHRSA Trade Show Improvements
4/13/10 AFIRM Announces Research Package Benefit
4/9/10 AFIRM Announces Major Trade Show Logistics Benefit
3/25/10 Don't Miss March 30 Public Policy Conference Call
3/23/10 AFIRM's Leadership on Display in San Diego
2/26/10 AFIRM Unveils "AFIRM Means Business!" Tagline
2/18/10 AFIRM and First Financial Announce Alliance
2/11/10 AFIRM and Club Solutions Announce Business Alliance
1/28/10 AFIRM Announces Cost Savings Program for Shipping, Warehousing Through Planes Companies
1/21/10 AFIRM to Host ‘Launch Reception’ at IHRSA Show; Vision, Strategy for Manufacturers To Be Addressed
1/14/10 Major Fitness Manufacturers Join AFIRM; Small Business Division Also Created
12/15/09 SGMA Creates Association of Fitness Industry Retailers & Manufacturers (AFIRM); Industry Veteran Chuck Leve Named Executive Director