Association of Fitness Industry
Retailers & Manufacturers |
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News Release
AFIRM Showcase Tour Adds Speakers, Exhibitors
Casey Conrad, Dr. Kevin Steele, Phil Trotter New Presenters;
Les Mills, Polar, Lifeline USA, ABC Financial to Exhibit
SILVER SPRING, MD – November 3, 2011 – AFIRM, the Association of Fitness Industry Retailers & Manufacturers, announced today major additions to its educational and exhibition lineups at the inaugural AFIRM Showcase Tour event February 3-4, 2011 at the Sheraton Gateway Airport Hotel in Atlanta, GA.
Joining an already illustrious “who’s who” of industry veteran presenters will be –
o Casey Conrad -- Using the Internet to Build your Business
o Phil Trotter, Jr. -- Building Wellness Resource Networks in Communities
o Dr. Kevin Steele -- Healthcare and Designing Successful Medical Referral Programs
“I am thrilled to be able to reach out to the Southeast US market,” said Conrad, who’s spoken over 30 times at IHRSA, Club Industry, Athletic Business and many other industry events and is always among the highest rated speakers. “I’m also excited to be among so many outstanding presenters. AFIRM has put together an awesome lineup.”
The complete lineup of Atlanta Showcase presenters can be seen on www.afirmfitness.org.
On the Showcase side, the newest additions are –
o Polar Electro, the world’s leader in heart rate monitors
o Les Mills International, the world’s leader in group exercise
o Lifeline USA, the Madison-Wisconsin based supplier of accessories and unique workout products, and
o ABC Financial, a leading supplier software and payment processing solutions to the fitness industry
“We’re very happy with our latest participating companies,” said AFIRM Executive Director Chuck Leve. “We’ve been saying from the outset that a wide variety of products and services is what will make the most compelling event for attendees.”
These companies join 20 others as current
AFIRM Showcase Tour exhibitors in Atlanta (see
www.afirmfitness.org for a complete list and more Showcase details). That event, as with all AFIRM events, will encourage “drive-in” attendance from a regional base, targeting thousands of fitness industry owners, operators, developers, and professionals who are not currently attending national shows.
The
AFIRM Showcase Tour events in 2011 include late June in the Washington, D.C./Baltimore, corridor and late October in Dallas, TX. The venues in 2012 include Seattle, WA; Kansas City, MO; Hartford, CT; and Columbus, OH.
For further information on AFIRM and the Showcase Tour, please contact:
Chuck Leve, Executive Director
AFIRM - Association of Fitness Industry Retailers & Manufacturers
8505 Fenton St., Suite 211
Silver Spring, MD 20910
847-480-1818 x5599 (office)
847-204-7240 (cell)
cleve@afirmfitness.org
<http://www.afirmfitness.org/>
For further information on AFIRM, please contact:
Chuck Leve, Executive Director
AFIRM - Association of Fitness Industry Retailers & Manufacturers
8505 Fenton St., Suite 211
Silver Spring, MD 20910
847-480-1818 x5599 (office)
847-204-7240 (cell)
cleve@afirmfitness.org
www.afirmfitness.org
About AFIRM
The Association of Fitness Industry Retailers & Manufacturers (AFIRM) is dedicated to developing benefits, products, and services specifically for fitness industry manufacturers and retailers. AFIRM will address fitness industry issues, help raise revenue and reduce expenses on behalf of its members, lobby Congress for pro-fitness legislation, and develop appropriate research. AFIRM will disseminate information through educational events, publish a bi-weekly newsletter for its constituents, and develop money-saving programs for its members. For more information, please visit www.afirmfitness.org.
About SGMA
The Sporting Goods Manufacturers Association (SGMA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products industry. SGMA helps lead the sports and fitness industries by fostering participation through research, thought leadership, product promotion, and public policy. More information about SGMA membership and SGMA's National Health Through Fitness Day can be found at www.SGMA.com.
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