AFIRM: The Association of Fitness Industry Retailers and Manufacturers
Association of Fitness Industry
Retailers and Manufacturers
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AFIRM
Association of Fitness Industry
Retailers & Manufacturers
  SGMA

News Release

Don’t Miss March 30 Public Policy Conference Call

Topics to Include PEP, PHIT, Product Safety and Trade Policy

3 More Companies Join AFIRM

               SILVER SPRING, MD – March 25, 2010 – With fitness-related public policy issues center stage as a result of SGMA’s National Health Through Fitness (NHTF) Day earlier this month – AFIRM has announced a March 30 (1:00 p.m. Eastern) conference call to update the fitness industry on the key DC legislative initiatives affecting their business.

The AFIRM Public Policy Conference Call will be hosted by Tom Cove, SGMA CEO, and Bill Sells, SGMA Vice President for Public Policy.  The agenda currently includes a recap of NHTF Day, funding for PEP (Physical Education Program), likelihood of passage of the PHIT (Personal Health Incentive Today) Act, and concerns relative to a tough new currency bill directed toward China that has recently been introduced in Congress.

In addition, a recent report published by the Consumer Products Safety Commission could be interpreted as “storm clouds gathering” in terms of fitness equipment as a cause of injury or death.  While our initial analysis of the report indicates our industry is exposed but not necessarily at risk, this issue bears continued vigilance due to the unpredictability of both the legislative and executive branches of government.

This first AFIRM Conference Call will be open to members and non-members of AFIRM to maximize the opportunity for all fitness suppliers to participate in this critically important area of business that casts an ever-present shadow of potential governmental intervention.

“We’re looking for a strong participation level on March 30,” said AFIRM executive director Chuck Leve.  “These are important issues that directly affect the profitability of manufacturers in our industry.”

To register for the free AFIRM Public Policy Conference Call, click https://www.sgma.com/calendar/54_AFIRM-CONFERENCE-CALL---How-Does-Policy-Making-in-Washington-Affect-My-Business

More News From AFIRM…

Zoom Media, SFIC Insurance, Pavigym America Join AFIRM

           SILVER SPRING, MD – March 25, 2010 – AFIRM announced today the membership commitments of three additional companies, all in different product categories: 

  • Zoom Media/Club Com, one of the leaders in in-club entertainment and promotions;
  • Sports & Fitness Insurance Corporation, the leading insurer of athletic facilities and fitness professionals; and
  • Pavigym America, the high quality flooring company from Italy just establishing its presence in the US market.
 “There’s a message here,” said AFIRM’s Leve.  “Our ‘AFIRM Means Business’ positioning is resonating beyond just the cardio and strength companies.  Our value proposition is becoming compelling to almost any company doing business in the fitness industry.”

For further information about AFIRM, please contact:

Chuck Leve, Executive Director
AFIRM - Association of Fitness Industry Retailers & Manufacturers
8505 Fenton St., Suite 211
Silver Spring, MD 20910

847-480-1818 x5599 (office)
847-204-7240 (cell)
cleve@afirmfitness.org

www.afirmfitness.org

About AFIRM

The Association of Fitness Industry Retailers & Manufacturers (AFIRM) is dedicated to developing benefits, products, and services specifically for fitness industry manufacturers and retailers. AFIRM will address fitness industry issues, help raise revenue and reduce expenses on behalf of its members, lobby Congress for pro-fitness legislation, and develop appropriate research.  AFIRM will disseminate information through educational events, publish a bi-weekly newsletter for its constituents, and develop money-saving programs for its members.  For more information, please visit www.afirmfitness.org.

About SGMA

The Sporting Goods Manufacturers Association (SGMA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products industry.  SGMA helps lead the sports and fitness industries by fostering participation through research, thought leadership, product promotion, and public policy.  More information about SGMA membership and SGMA's National Health Through Fitness Day can be found at www.SGMA.com.